Missouri · Market rankings

Highest Occupancy Vacation Rental Markets in Missouri

Where Missouri short-term rentals keep the calendar full. Kansas City models highest at 60% occupancy.

Modelled estimate
#MarketModelled occupancyNightly rateOccupancyPeak season
1Kansas City, MOJackson County60%$17260%Apr–May–Jun
2St. Louis, MOSt. Louis City58%$16558%Apr–May–Jun
3Branson, MOTaney County56%$19856%Jun–Jul–Aug
4Osage Beach, MOCamden County55%$24855%Jun–Jul–Aug
5Lake Ozark, MOCamden County55%$25255%Jun–Jul–Aug

Occupancy is the modelled annual average for a well-run, professionally priced listing — not a first-year figure for a new listing. Operating costs are modelled at 32% of gross revenue for a nightly rental (cleaning, supplies, utilities, platform fees, maintenance, insurance) and 14% for a monthly rental. Financing assumes a 25% down payment and a 30-year loan at 7%. These are planning assumptions, not quotes — replace them with your own numbers.

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