Branson, MO · Occupancy & ADR
Branson occupancy rate and average daily rate
A well-run Branson short-term rental models at 56% occupancy — about 204 booked nights a year — at an average daily rate of $198. That works out to $111 of revenue per available night.
Occupancy
56%
204 nights booked
Average daily rate
$198
Revenue per available night
$111
ADR × occupancy
Typical stay length
4.2 nights
≈ 49 turnovers a year
Rate versus nights booked
In Branson the two levers move against each other. Modelled outcomes at three pricing positions:
| Pricing position | Nightly rate | Occupancy | Nights | Gross revenue |
|---|---|---|---|---|
| Price 10% under the market | $178 | 63% | 229 | $40,749 |
| Market pricing | $198 | 56% | 204 | $40,471 |
| Price 10% over the market | $218 | 49% | 180 | $39,212 |
The trade-off uses a modelled price elasticity: a 10% price move shifts occupancy by roughly 12% in the opposite direction. Real elasticity varies by property and by season — treat this as a way to frame the decision, not a forecast.
Occupancy by month
| Month | Modelled occupancy | Modelled ADR |
|---|---|---|
| Jan | 39% | $154 |
| Feb | 39% | $154 |
| Mar | 44% | $166 |
| Apr | 51% | $185 |
| May | 63% | $216 |
| Jun | 74% | $247 |
| Jul | 84% | $271 |
| Aug | 81% | $265 |
| Sep | 63% | $216 |
| Oct | 51% | $185 |
| Nov | 42% | $160 |
| Dec | 42% | $160 |
Compare Branson with nearby markets
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