Brainerd, MN · Occupancy & ADR
Brainerd occupancy rate and average daily rate
A well-run Brainerd short-term rental models at 52% occupancy — about 190 booked nights a year — at an average daily rate of $228. That works out to $119 of revenue per available night.
Occupancy
52%
190 nights booked
Average daily rate
$228
Revenue per available night
$119
ADR × occupancy
Typical stay length
4.2 nights
≈ 45 turnovers a year
Rate versus nights booked
In Brainerd the two levers move against each other. Modelled outcomes at three pricing positions:
| Pricing position | Nightly rate | Occupancy | Nights | Gross revenue |
|---|---|---|---|---|
| Price 10% under the market | $205 | 58% | 213 | $43,578 |
| Market pricing | $228 | 52% | 190 | $43,274 |
| Price 10% over the market | $251 | 46% | 167 | $41,923 |
The trade-off uses a modelled price elasticity: a 10% price move shifts occupancy by roughly 12% in the opposite direction. Real elasticity varies by property and by season — treat this as a way to frame the decision, not a forecast.
Occupancy by month
| Month | Modelled occupancy | Modelled ADR |
|---|---|---|
| Jan | 36% | $177 |
| Feb | 36% | $177 |
| Mar | 41% | $191 |
| Apr | 47% | $213 |
| May | 58% | $248 |
| Jun | 69% | $284 |
| Jul | 78% | $312 |
| Aug | 76% | $305 |
| Sep | 58% | $248 |
| Oct | 47% | $213 |
| Nov | 39% | $184 |
| Dec | 39% | $184 |
Compare Brainerd with nearby markets
Want a second opinion on your property?
Send us the address and we will tell you what we think it can do, what the local rules require, and whether co-hosting makes sense for you.