Saugatuck, MI · Occupancy & ADR
Saugatuck occupancy rate and average daily rate
A well-run Saugatuck short-term rental models at 53% occupancy — about 193 booked nights a year — at an average daily rate of $282. That works out to $149 of revenue per available night.
Occupancy
53%
193 nights booked
Average daily rate
$282
Revenue per available night
$149
ADR × occupancy
Typical stay length
4.2 nights
≈ 46 turnovers a year
Rate versus nights booked
In Saugatuck the two levers move against each other. Modelled outcomes at three pricing positions:
| Pricing position | Nightly rate | Occupancy | Nights | Gross revenue |
|---|---|---|---|---|
| Price 10% under the market | $254 | 59% | 217 | $55,033 |
| Market pricing | $282 | 53% | 193 | $54,553 |
| Price 10% over the market | $310 | 47% | 170 | $52,773 |
The trade-off uses a modelled price elasticity: a 10% price move shifts occupancy by roughly 12% in the opposite direction. Real elasticity varies by property and by season — treat this as a way to frame the decision, not a forecast.
Occupancy by month
| Month | Modelled occupancy | Modelled ADR |
|---|---|---|
| Jan | 37% | $219 |
| Feb | 37% | $219 |
| Mar | 42% | $236 |
| Apr | 48% | $263 |
| May | 59% | $307 |
| Jun | 70% | $351 |
| Jul | 79% | $386 |
| Aug | 77% | $378 |
| Sep | 59% | $307 |
| Oct | 48% | $263 |
| Nov | 39% | $228 |
| Dec | 39% | $228 |
Compare Saugatuck with nearby markets
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