Michigan · Market rankings
Most Seasonal Vacation Rental Markets in Michigan
Where Michigan demand concentrates into a short window — and where cash flow has to be planned around it.
Modelled estimate
| # | Market | Share of revenue in top 4 months | Nightly rate | Occupancy | Peak season |
|---|---|---|---|---|---|
| 1 | Mackinac Island, MIMackinac County | 56% | $332 | 50% | Jun–Jul–Aug |
| 2 | South Haven, MIVan Buren County | 54% | $262 | 53% | Jun–Jul–Aug |
| 3 | Petoskey, MIEmmet County | 54% | $252 | 54% | Jun–Jul–Aug |
| 4 | Grand Haven, MIOttawa County | 54% | $258 | 53% | Jun–Jul–Aug |
| 5 | Traverse City, MIGrand Traverse County | 54% | $265 | 57% | Jun–Jul–Aug |
| 6 | Charlevoix, MICharlevoix County | 54% | $265 | 52% | Jun–Jul–Aug |
| 7 | Saugatuck, MIAllegan County | 54% | $282 | 53% | Jun–Jul–Aug |
| 8 | Frankenmuth, MISaginaw County | 40% | $198 | 54% | Apr–May–Oct |
| 9 | Detroit, MIWayne County | 38% | $158 | 57% | Apr–May–Jun |
Seasonality is the share of modelled annual revenue that lands in the four strongest months. Above roughly 48% we call a market highly seasonal. Operating costs are modelled at 32% of gross revenue for a nightly rental (cleaning, supplies, utilities, platform fees, maintenance, insurance) and 14% for a monthly rental. Financing assumes a 25% down payment and a 30-year loan at 7%. These are planning assumptions, not quotes — replace them with your own numbers.
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