Mackinac Island, MI · Occupancy & ADR

Mackinac Island occupancy rate and average daily rate

A well-run Mackinac Island short-term rental models at 50% occupancy — about 183 booked nights a year — at an average daily rate of $332. That works out to $166 of revenue per available night.

Modelled estimate

Occupancy

50%

183 nights booked

Average daily rate

$332

Revenue per available night

$166

ADR × occupancy

Typical stay length

4.2 nights

≈ 44 turnovers a year

Rate versus nights booked

In Mackinac Island the two levers move against each other. Modelled outcomes at three pricing positions:

Pricing positionNightly rateOccupancyNightsGross revenue
Price 10% under the market$29956%204$61,116
Market pricing$33250%183$60,590
Price 10% over the market$36544%161$58,619

The trade-off uses a modelled price elasticity: a 10% price move shifts occupancy by roughly 12% in the opposite direction. Real elasticity varies by property and by season — treat this as a way to frame the decision, not a forecast.

Occupancy by month

MonthModelled occupancyModelled ADR
Jan33%$247
Feb35%$258
Mar39%$278
Apr45%$309
May56%$361
Jun68%$424
Jul77%$465
Aug75%$455
Sep58%$372
Oct45%$309
Nov35%$258
Dec33%$247
See the full Mackinac Island season shape

Compare Mackinac Island with nearby markets

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