Mackinac Island, MI · Occupancy & ADR
Mackinac Island occupancy rate and average daily rate
A well-run Mackinac Island short-term rental models at 50% occupancy — about 183 booked nights a year — at an average daily rate of $332. That works out to $166 of revenue per available night.
Occupancy
50%
183 nights booked
Average daily rate
$332
Revenue per available night
$166
ADR × occupancy
Typical stay length
4.2 nights
≈ 44 turnovers a year
Rate versus nights booked
In Mackinac Island the two levers move against each other. Modelled outcomes at three pricing positions:
| Pricing position | Nightly rate | Occupancy | Nights | Gross revenue |
|---|---|---|---|---|
| Price 10% under the market | $299 | 56% | 204 | $61,116 |
| Market pricing | $332 | 50% | 183 | $60,590 |
| Price 10% over the market | $365 | 44% | 161 | $58,619 |
The trade-off uses a modelled price elasticity: a 10% price move shifts occupancy by roughly 12% in the opposite direction. Real elasticity varies by property and by season — treat this as a way to frame the decision, not a forecast.
Occupancy by month
| Month | Modelled occupancy | Modelled ADR |
|---|---|---|
| Jan | 33% | $247 |
| Feb | 35% | $258 |
| Mar | 39% | $278 |
| Apr | 45% | $309 |
| May | 56% | $361 |
| Jun | 68% | $424 |
| Jul | 77% | $465 |
| Aug | 75% | $455 |
| Sep | 58% | $372 |
| Oct | 45% | $309 |
| Nov | 35% | $258 |
| Dec | 33% | $247 |
Compare Mackinac Island with nearby markets
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