Grand Haven, MI · Occupancy & ADR
Grand Haven occupancy rate and average daily rate
A well-run Grand Haven short-term rental models at 53% occupancy — about 193 booked nights a year — at an average daily rate of $258. That works out to $137 of revenue per available night.
Occupancy
53%
193 nights booked
Average daily rate
$258
Revenue per available night
$137
ADR × occupancy
Typical stay length
4.2 nights
≈ 46 turnovers a year
Rate versus nights booked
In Grand Haven the two levers move against each other. Modelled outcomes at three pricing positions:
| Pricing position | Nightly rate | Occupancy | Nights | Gross revenue |
|---|---|---|---|---|
| Price 10% under the market | $232 | 59% | 217 | $50,266 |
| Market pricing | $258 | 53% | 193 | $49,910 |
| Price 10% over the market | $284 | 47% | 170 | $48,347 |
The trade-off uses a modelled price elasticity: a 10% price move shifts occupancy by roughly 12% in the opposite direction. Real elasticity varies by property and by season — treat this as a way to frame the decision, not a forecast.
Occupancy by month
| Month | Modelled occupancy | Modelled ADR |
|---|---|---|
| Jan | 37% | $200 |
| Feb | 37% | $200 |
| Mar | 42% | $216 |
| Apr | 48% | $241 |
| May | 59% | $281 |
| Jun | 70% | $321 |
| Jul | 79% | $354 |
| Aug | 77% | $345 |
| Sep | 59% | $281 |
| Oct | 48% | $241 |
| Nov | 39% | $208 |
| Dec | 39% | $208 |
Compare Grand Haven with nearby markets
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