Frankenmuth, MI · Occupancy & ADR
Frankenmuth occupancy rate and average daily rate
A well-run Frankenmuth short-term rental models at 54% occupancy — about 197 booked nights a year — at an average daily rate of $198. That works out to $107 of revenue per available night.
Occupancy
54%
197 nights booked
Average daily rate
$198
Revenue per available night
$107
ADR × occupancy
Typical stay length
4.2 nights
≈ 47 turnovers a year
Rate versus nights booked
In Frankenmuth the two levers move against each other. Modelled outcomes at three pricing positions:
| Pricing position | Nightly rate | Occupancy | Nights | Gross revenue |
|---|---|---|---|---|
| Price 10% under the market | $178 | 60% | 221 | $39,294 |
| Market pricing | $198 | 54% | 197 | $39,026 |
| Price 10% over the market | $218 | 48% | 173 | $37,812 |
The trade-off uses a modelled price elasticity: a 10% price move shifts occupancy by roughly 12% in the opposite direction. Real elasticity varies by property and by season — treat this as a way to frame the decision, not a forecast.
Occupancy by month
| Month | Modelled occupancy | Modelled ADR |
|---|---|---|
| Jan | 43% | $168 |
| Feb | 45% | $174 |
| Mar | 54% | $198 |
| Apr | 60% | $216 |
| May | 60% | $216 |
| Jun | 58% | $210 |
| Jul | 58% | $210 |
| Aug | 56% | $204 |
| Sep | 56% | $204 |
| Oct | 60% | $216 |
| Nov | 52% | $192 |
| Dec | 43% | $168 |
Compare Frankenmuth with nearby markets
Want a second opinion on your property?
Send us the address and we will tell you what we think it can do, what the local rules require, and whether co-hosting makes sense for you.