Michigan · Market rankings
Best Airbnb Markets in Michigan
Every Michigan market in the Ashota database, ranked on a composite of modelled revenue, occupancy, demand drivers and destination strength. Traverse City leads the state.
| # | Market | Ashota score | Nightly rate | Occupancy | Peak season |
|---|---|---|---|---|---|
| 1 | Traverse City, MIGrand Traverse County | 60/100 | $265 | 57% | Jun–Jul–Aug |
| 2 | Grand Haven, MIOttawa County | 58/100 | $258 | 53% | Jun–Jul–Aug |
| 3 | Petoskey, MIEmmet County | 57/100 | $252 | 54% | Jun–Jul–Aug |
| 4 | Mackinac Island, MIMackinac County | 56/100 | $332 | 50% | Jun–Jul–Aug |
| 5 | Saugatuck, MIAllegan County | 55/100 | $282 | 53% | Jun–Jul–Aug |
| 6 | Charlevoix, MICharlevoix County | 55/100 | $265 | 52% | Jun–Jul–Aug |
| 7 | Frankenmuth, MISaginaw County | 53/100 | $198 | 54% | Apr–May–Oct |
| 8 | South Haven, MIVan Buren County | 51/100 | $262 | 53% | Jun–Jul–Aug |
| 9 | Detroit, MIWayne County | 51/100 | $158 | 57% | Apr–May–Jun |
The Ashota score blends modelled revenue, modelled occupancy, population and the number of distinct demand drivers we track for the market. Operating costs are modelled at 32% of gross revenue for a nightly rental (cleaning, supplies, utilities, platform fees, maintenance, insurance) and 14% for a monthly rental. Financing assumes a 25% down payment and a 30-year loan at 7%. These are planning assumptions, not quotes — replace them with your own numbers.
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