Massachusetts · Market rankings

Most Seasonal Vacation Rental Markets in Massachusetts

Where Massachusetts demand concentrates into a short window — and where cash flow has to be planned around it.

Modelled estimate
#MarketShare of revenue in top 4 monthsNightly rateOccupancyPeak season
1Nantucket, MANantucket County48%$59852%Jun–Jul–Aug
2Falmouth, MABarnstable County48%$31254%Jun–Jul–Aug
3Cape Cod, MABarnstable County48%$31254%Jun–Jul–Aug
4Provincetown, MABarnstable County48%$39256%Jun–Jul–Aug
5Edgartown, MADukes County48%$52552%Jun–Jul–Aug
6Chatham, MABarnstable County48%$37253%Jun–Jul–Aug
7Salem, MAEssex County40%$24860%Apr–May–Oct
8Boston, MASuffolk County38%$28268%Apr–May–Jun

Seasonality is the share of modelled annual revenue that lands in the four strongest months. Above roughly 48% we call a market highly seasonal. Operating costs are modelled at 32% of gross revenue for a nightly rental (cleaning, supplies, utilities, platform fees, maintenance, insurance) and 14% for a monthly rental. Financing assumes a 25% down payment and a 30-year loan at 7%. These are planning assumptions, not quotes — replace them with your own numbers.

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