Falmouth, MA · Occupancy & ADR
Falmouth occupancy rate and average daily rate
A well-run Falmouth short-term rental models at 54% occupancy — about 197 booked nights a year — at an average daily rate of $312. That works out to $168 of revenue per available night.
Occupancy
54%
197 nights booked
Average daily rate
$312
Revenue per available night
$168
ADR × occupancy
Typical stay length
4.2 nights
≈ 47 turnovers a year
Rate versus nights booked
In Falmouth the two levers move against each other. Modelled outcomes at three pricing positions:
| Pricing position | Nightly rate | Occupancy | Nights | Gross revenue |
|---|---|---|---|---|
| Price 10% under the market | $281 | 60% | 221 | $62,031 |
| Market pricing | $312 | 54% | 197 | $61,495 |
| Price 10% over the market | $343 | 48% | 173 | $59,493 |
The trade-off uses a modelled price elasticity: a 10% price move shifts occupancy by roughly 12% in the opposite direction. Real elasticity varies by property and by season — treat this as a way to frame the decision, not a forecast.
Occupancy by month
| Month | Modelled occupancy | Modelled ADR |
|---|---|---|
| Jan | 41% | $256 |
| Feb | 43% | $265 |
| Mar | 52% | $303 |
| Apr | 56% | $321 |
| May | 60% | $340 |
| Jun | 67% | $368 |
| Jul | 71% | $387 |
| Aug | 69% | $378 |
| Sep | 56% | $321 |
| Oct | 48% | $284 |
| Nov | 43% | $265 |
| Dec | 41% | $256 |
Compare Falmouth with nearby markets
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