Chatham, MA · Occupancy & ADR
Chatham occupancy rate and average daily rate
A well-run Chatham short-term rental models at 53% occupancy — about 193 booked nights a year — at an average daily rate of $372. That works out to $197 of revenue per available night.
Occupancy
53%
193 nights booked
Average daily rate
$372
Revenue per available night
$197
ADR × occupancy
Typical stay length
4.2 nights
≈ 46 turnovers a year
Rate versus nights booked
In Chatham the two levers move against each other. Modelled outcomes at three pricing positions:
| Pricing position | Nightly rate | Occupancy | Nights | Gross revenue |
|---|---|---|---|---|
| Price 10% under the market | $335 | 59% | 217 | $72,582 |
| Market pricing | $372 | 53% | 193 | $71,963 |
| Price 10% over the market | $409 | 47% | 170 | $69,627 |
The trade-off uses a modelled price elasticity: a 10% price move shifts occupancy by roughly 12% in the opposite direction. Real elasticity varies by property and by season — treat this as a way to frame the decision, not a forecast.
Occupancy by month
| Month | Modelled occupancy | Modelled ADR |
|---|---|---|
| Jan | 40% | $305 |
| Feb | 42% | $316 |
| Mar | 51% | $361 |
| Apr | 55% | $383 |
| May | 59% | $405 |
| Jun | 66% | $439 |
| Jul | 70% | $461 |
| Aug | 68% | $450 |
| Sep | 55% | $383 |
| Oct | 47% | $339 |
| Nov | 42% | $316 |
| Dec | 40% | $305 |
Compare Chatham with nearby markets
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