Portland, ME · Occupancy & ADR
Portland occupancy rate and average daily rate
A well-run Portland short-term rental models at 62% occupancy — about 226 booked nights a year — at an average daily rate of $252. That works out to $156 of revenue per available night.
Occupancy
62%
226 nights booked
Average daily rate
$252
Revenue per available night
$156
ADR × occupancy
Typical stay length
2.6 nights
≈ 87 turnovers a year
Rate versus nights booked
In Portland the two levers move against each other. Modelled outcomes at three pricing positions:
| Pricing position | Nightly rate | Occupancy | Nights | Gross revenue |
|---|---|---|---|---|
| Price 10% under the market | $227 | 69% | 253 | $57,535 |
| Market pricing | $252 | 62% | 226 | $57,028 |
| Price 10% over the market | $277 | 55% | 199 | $55,163 |
The trade-off uses a modelled price elasticity: a 10% price move shifts occupancy by roughly 12% in the opposite direction. Real elasticity varies by property and by season — treat this as a way to frame the decision, not a forecast.
Occupancy by month
| Month | Modelled occupancy | Modelled ADR |
|---|---|---|
| Jan | 55% | $229 |
| Feb | 57% | $237 |
| Mar | 64% | $260 |
| Apr | 67% | $267 |
| May | 67% | $267 |
| Jun | 67% | $267 |
| Jul | 62% | $252 |
| Aug | 60% | $244 |
| Sep | 64% | $260 |
| Oct | 67% | $267 |
| Nov | 60% | $244 |
| Dec | 55% | $229 |
Compare Portland with nearby markets
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