Kennebunkport, ME · Occupancy & ADR
Kennebunkport occupancy rate and average daily rate
A well-run Kennebunkport short-term rental models at 55% occupancy — about 201 booked nights a year — at an average daily rate of $332. That works out to $183 of revenue per available night.
Occupancy
55%
201 nights booked
Average daily rate
$332
Revenue per available night
$183
ADR × occupancy
Typical stay length
4.2 nights
≈ 48 turnovers a year
Rate versus nights booked
In Kennebunkport the two levers move against each other. Modelled outcomes at three pricing positions:
| Pricing position | Nightly rate | Occupancy | Nights | Gross revenue |
|---|---|---|---|---|
| Price 10% under the market | $299 | 62% | 225 | $67,227 |
| Market pricing | $332 | 55% | 201 | $66,649 |
| Price 10% over the market | $365 | 48% | 177 | $64,481 |
The trade-off uses a modelled price elasticity: a 10% price move shifts occupancy by roughly 12% in the opposite direction. Real elasticity varies by property and by season — treat this as a way to frame the decision, not a forecast.
Occupancy by month
| Month | Modelled occupancy | Modelled ADR |
|---|---|---|
| Jan | 42% | $272 |
| Feb | 44% | $282 |
| Mar | 53% | $322 |
| Apr | 57% | $342 |
| May | 62% | $362 |
| Jun | 68% | $392 |
| Jul | 73% | $412 |
| Aug | 70% | $402 |
| Sep | 57% | $342 |
| Oct | 48% | $302 |
| Nov | 44% | $282 |
| Dec | 42% | $272 |
Compare Kennebunkport with nearby markets
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