Bar Harbor area — Southwest Harbor, ME · Occupancy & ADR
Bar Harbor area — Southwest Harbor occupancy rate and average daily rate
A well-run Bar Harbor area — Southwest Harbor short-term rental models at 53% occupancy — about 193 booked nights a year — at an average daily rate of $298. That works out to $158 of revenue per available night.
Occupancy
53%
193 nights booked
Average daily rate
$298
Revenue per available night
$158
ADR × occupancy
Typical stay length
4.2 nights
≈ 46 turnovers a year
Rate versus nights booked
In Bar Harbor area — Southwest Harbor the two levers move against each other. Modelled outcomes at three pricing positions:
| Pricing position | Nightly rate | Occupancy | Nights | Gross revenue |
|---|---|---|---|---|
| Price 10% under the market | $268 | 59% | 217 | $58,066 |
| Market pricing | $298 | 53% | 193 | $57,648 |
| Price 10% over the market | $328 | 47% | 170 | $55,837 |
The trade-off uses a modelled price elasticity: a 10% price move shifts occupancy by roughly 12% in the opposite direction. Real elasticity varies by property and by season — treat this as a way to frame the decision, not a forecast.
Occupancy by month
| Month | Modelled occupancy | Modelled ADR |
|---|---|---|
| Jan | 38% | $235 |
| Feb | 40% | $244 |
| Mar | 47% | $271 |
| Apr | 53% | $298 |
| May | 61% | $334 |
| Jun | 68% | $361 |
| Jul | 70% | $370 |
| Aug | 68% | $361 |
| Sep | 61% | $334 |
| Oct | 53% | $298 |
| Nov | 40% | $244 |
| Dec | 36% | $226 |
Compare Bar Harbor area — Southwest Harbor with nearby markets
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