Bloomington, IN · Occupancy & ADR
Bloomington occupancy rate and average daily rate
A well-run Bloomington short-term rental models at 55% occupancy — about 201 booked nights a year — at an average daily rate of $165. That works out to $91 of revenue per available night.
Occupancy
55%
201 nights booked
Average daily rate
$165
Revenue per available night
$91
ADR × occupancy
Typical stay length
2.6 nights
≈ 77 turnovers a year
Rate versus nights booked
In Bloomington the two levers move against each other. Modelled outcomes at three pricing positions:
| Pricing position | Nightly rate | Occupancy | Nights | Gross revenue |
|---|---|---|---|---|
| Price 10% under the market | $149 | 62% | 225 | $33,501 |
| Market pricing | $165 | 55% | 201 | $33,124 |
| Price 10% over the market | $182 | 48% | 177 | $32,152 |
The trade-off uses a modelled price elasticity: a 10% price move shifts occupancy by roughly 12% in the opposite direction. Real elasticity varies by property and by season — treat this as a way to frame the decision, not a forecast.
Occupancy by month
| Month | Modelled occupancy | Modelled ADR |
|---|---|---|
| Jan | 46% | $145 |
| Feb | 51% | $155 |
| Mar | 55% | $165 |
| Apr | 57% | $170 |
| May | 57% | $170 |
| Jun | 53% | $160 |
| Jul | 51% | $155 |
| Aug | 57% | $170 |
| Sep | 64% | $185 |
| Oct | 64% | $185 |
| Nov | 55% | $165 |
| Dec | 51% | $155 |
Compare Bloomington with nearby markets
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