Sun Valley, ID · Occupancy & ADR
Sun Valley occupancy rate and average daily rate
A well-run Sun Valley short-term rental models at 53% occupancy — about 193 booked nights a year — at an average daily rate of $412. That works out to $218 of revenue per available night.
Occupancy
53%
193 nights booked
Average daily rate
$412
Revenue per available night
$218
ADR × occupancy
Typical stay length
4.2 nights
≈ 46 turnovers a year
Rate versus nights booked
In Sun Valley the two levers move against each other. Modelled outcomes at three pricing positions:
| Pricing position | Nightly rate | Occupancy | Nights | Gross revenue |
|---|---|---|---|---|
| Price 10% under the market | $371 | 59% | 217 | $80,382 |
| Market pricing | $412 | 53% | 193 | $79,701 |
| Price 10% over the market | $453 | 47% | 170 | $77,117 |
The trade-off uses a modelled price elasticity: a 10% price move shifts occupancy by roughly 12% in the opposite direction. Real elasticity varies by property and by season — treat this as a way to frame the decision, not a forecast.
Occupancy by month
| Month | Modelled occupancy | Modelled ADR |
|---|---|---|
| Jan | 72% | $523 |
| Feb | 72% | $523 |
| Mar | 68% | $499 |
| Apr | 40% | $338 |
| May | 34% | $301 |
| Jun | 47% | $375 |
| Jul | 55% | $424 |
| Aug | 55% | $424 |
| Sep | 45% | $363 |
| Oct | 38% | $325 |
| Nov | 42% | $350 |
| Dec | 68% | $499 |
Compare Sun Valley with nearby markets
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