Hawaii · Market rankings
Most Seasonal Vacation Rental Markets in Hawaii
Where Hawaii demand concentrates into a short window — and where cash flow has to be planned around it.
Modelled estimate
| # | Market | Share of revenue in top 4 months | Nightly rate | Occupancy | Peak season |
|---|---|---|---|---|---|
| 1 | Kihei, HIMaui County | 43% | $352 | 70% | Jan–Feb–Mar |
| 2 | Kapaa, HIKauai County | 43% | $312 | 68% | Jan–Feb–Mar |
| 3 | Hilo, HIHawaii County | 43% | $235 | 66% | Jan–Feb–Mar |
| 4 | Honolulu, HIHonolulu County | 43% | $298 | 72% | Jan–Feb–Mar |
| 5 | Kailua-Kona, HIHawaii County | 43% | $298 | 70% | Jan–Feb–Mar |
| 6 | Lahaina, HIMaui County | 43% | $398 | 68% | Jan–Feb–Mar |
| 7 | Princeville, HIKauai County | 43% | $385 | 68% | Jan–Feb–Mar |
Seasonality is the share of modelled annual revenue that lands in the four strongest months. Above roughly 48% we call a market highly seasonal. Operating costs are modelled at 32% of gross revenue for a nightly rental (cleaning, supplies, utilities, platform fees, maintenance, insurance) and 14% for a monthly rental. Financing assumes a 25% down payment and a 30-year loan at 7%. These are planning assumptions, not quotes — replace them with your own numbers.
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