Hawaii · County intelligence
Maui County vacation rental market
2 tracked short-term rental markets sit inside Maui County. Across them, nightly rates model at $375 and occupancy at 69%, for roughly $94,350 of gross annual revenue on a three-bedroom home.
Markets in Maui County
| # | Market | Modelled annual revenue | Nightly rate | Occupancy | Peak season |
|---|---|---|---|---|---|
| 1 | Lahaina, HIMaui County | $98,800 | $398 | 68% | Jan–Feb–Mar |
| 2 | Kihei, HIMaui County | $89,900 | $352 | 70% | Jan–Feb–Mar |
Why the county matters
Short-term rental rules in Maui County rarely sit in one place. A home inside an incorporated city usually answers to that city's ordinance, while a home in unincorporated Maui County answers to the county — often with different licence, inspection and minimum-stay requirements. County-level tourist development tax normally applies either way, on top of state sales tax.
Before buying, confirm two things: which jurisdiction the parcel actually sits in, and whether that jurisdiction caps or zones short-term rentals.
Operating costs are modelled at 32% of gross revenue for a nightly rental (cleaning, supplies, utilities, platform fees, maintenance, insurance) and 14% for a monthly rental. Financing assumes a 25% down payment and a 30-year loan at 7%. These are planning assumptions, not quotes — replace them with your own numbers.
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