Atlanta, GA · Occupancy & ADR
Atlanta occupancy rate and average daily rate
A well-run Atlanta short-term rental models at 63% occupancy — about 230 booked nights a year — at an average daily rate of $188. That works out to $118 of revenue per available night.
Occupancy
63%
230 nights booked
Average daily rate
$188
Revenue per available night
$118
ADR × occupancy
Typical stay length
2.6 nights
≈ 88 turnovers a year
Rate versus nights booked
In Atlanta the two levers move against each other. Modelled outcomes at three pricing positions:
| Pricing position | Nightly rate | Occupancy | Nights | Gross revenue |
|---|---|---|---|---|
| Price 10% under the market | $169 | 71% | 258 | $43,525 |
| Market pricing | $188 | 63% | 230 | $43,231 |
| Price 10% over the market | $207 | 55% | 202 | $41,888 |
The trade-off uses a modelled price elasticity: a 10% price move shifts occupancy by roughly 12% in the opposite direction. Real elasticity varies by property and by season — treat this as a way to frame the decision, not a forecast.
Occupancy by month
| Month | Modelled occupancy | Modelled ADR |
|---|---|---|
| Jan | 55% | $171 |
| Feb | 58% | $177 |
| Mar | 66% | $194 |
| Apr | 68% | $199 |
| May | 68% | $199 |
| Jun | 68% | $199 |
| Jul | 63% | $188 |
| Aug | 60% | $182 |
| Sep | 66% | $194 |
| Oct | 68% | $199 |
| Nov | 60% | $182 |
| Dec | 55% | $171 |
Compare Atlanta with nearby markets
Want a second opinion on your property?
Send us the address and we will tell you what we think it can do, what the local rules require, and whether co-hosting makes sense for you.