Siesta Key, FL · Occupancy & ADR
Siesta Key occupancy rate and average daily rate
A well-run Siesta Key short-term rental models at 65% occupancy — about 237 booked nights a year — at an average daily rate of $398. That works out to $259 of revenue per available night.
Occupancy
65%
237 nights booked
Average daily rate
$398
Revenue per available night
$259
ADR × occupancy
Typical stay length
4.2 nights
≈ 56 turnovers a year
Rate versus nights booked
In Siesta Key the two levers move against each other. Modelled outcomes at three pricing positions:
| Pricing position | Nightly rate | Occupancy | Nights | Gross revenue |
|---|---|---|---|---|
| Price 10% under the market | $358 | 73% | 266 | $95,128 |
| Market pricing | $398 | 65% | 237 | $94,426 |
| Price 10% over the market | $438 | 57% | 209 | $91,446 |
The trade-off uses a modelled price elasticity: a 10% price move shifts occupancy by roughly 12% in the opposite direction. Real elasticity varies by property and by season — treat this as a way to frame the decision, not a forecast.
Occupancy by month
| Month | Modelled occupancy | Modelled ADR |
|---|---|---|
| Jan | 73% | $433 |
| Feb | 78% | $456 |
| Mar | 85% | $492 |
| Apr | 78% | $456 |
| May | 65% | $397 |
| Jun | 62% | $385 |
| Jul | 65% | $397 |
| Aug | 57% | $361 |
| Sep | 47% | $314 |
| Oct | 52% | $338 |
| Nov | 57% | $361 |
| Dec | 62% | $385 |
Compare Siesta Key with nearby markets
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