Plant City, FL · Occupancy & ADR
Plant City occupancy rate and average daily rate
A well-run Plant City short-term rental models at 54% occupancy — about 197 booked nights a year — at an average daily rate of $175. That works out to $95 of revenue per available night.
Occupancy
54%
197 nights booked
Average daily rate
$175
Revenue per available night
$95
ADR × occupancy
Typical stay length
2.6 nights
≈ 76 turnovers a year
Rate versus nights booked
In Plant City the two levers move against each other. Modelled outcomes at three pricing positions:
| Pricing position | Nightly rate | Occupancy | Nights | Gross revenue |
|---|---|---|---|---|
| Price 10% under the market | $158 | 60% | 221 | $34,879 |
| Market pricing | $175 | 54% | 197 | $34,493 |
| Price 10% over the market | $193 | 48% | 173 | $33,475 |
The trade-off uses a modelled price elasticity: a 10% price move shifts occupancy by roughly 12% in the opposite direction. Real elasticity varies by property and by season — treat this as a way to frame the decision, not a forecast.
Occupancy by month
| Month | Modelled occupancy | Modelled ADR |
|---|---|---|
| Jan | 48% | $159 |
| Feb | 50% | $165 |
| Mar | 56% | $180 |
| Apr | 58% | $186 |
| May | 58% | $186 |
| Jun | 58% | $186 |
| Jul | 54% | $175 |
| Aug | 52% | $170 |
| Sep | 56% | $180 |
| Oct | 58% | $186 |
| Nov | 52% | $170 |
| Dec | 48% | $159 |
Compare Plant City with nearby markets
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