Melbourne, FL · Occupancy & ADR
Melbourne occupancy rate and average daily rate
A well-run Melbourne short-term rental models at 60% occupancy — about 219 booked nights a year — at an average daily rate of $212. That works out to $127 of revenue per available night.
Occupancy
60%
219 nights booked
Average daily rate
$212
Revenue per available night
$127
ADR × occupancy
Typical stay length
4.2 nights
≈ 52 turnovers a year
Rate versus nights booked
In Melbourne the two levers move against each other. Modelled outcomes at three pricing positions:
| Pricing position | Nightly rate | Occupancy | Nights | Gross revenue |
|---|---|---|---|---|
| Price 10% under the market | $191 | 67% | 245 | $46,848 |
| Market pricing | $212 | 60% | 219 | $46,428 |
| Price 10% over the market | $233 | 53% | 193 | $44,904 |
The trade-off uses a modelled price elasticity: a 10% price move shifts occupancy by roughly 12% in the opposite direction. Real elasticity varies by property and by season — treat this as a way to frame the decision, not a forecast.
Occupancy by month
| Month | Modelled occupancy | Modelled ADR |
|---|---|---|
| Jan | 46% | $174 |
| Feb | 48% | $180 |
| Mar | 58% | $206 |
| Apr | 62% | $218 |
| May | 67% | $231 |
| Jun | 74% | $250 |
| Jul | 79% | $263 |
| Aug | 77% | $257 |
| Sep | 62% | $218 |
| Oct | 53% | $193 |
| Nov | 48% | $180 |
| Dec | 46% | $174 |
Compare Melbourne with nearby markets
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