Fort Pierce, FL · Occupancy & ADR
Fort Pierce occupancy rate and average daily rate
A well-run Fort Pierce short-term rental models at 56% occupancy — about 204 booked nights a year — at an average daily rate of $205. That works out to $115 of revenue per available night.
Occupancy
56%
204 nights booked
Average daily rate
$205
Revenue per available night
$115
ADR × occupancy
Typical stay length
4.2 nights
≈ 49 turnovers a year
Rate versus nights booked
In Fort Pierce the two levers move against each other. Modelled outcomes at three pricing positions:
| Pricing position | Nightly rate | Occupancy | Nights | Gross revenue |
|---|---|---|---|---|
| Price 10% under the market | $185 | 63% | 229 | $42,352 |
| Market pricing | $205 | 56% | 204 | $41,902 |
| Price 10% over the market | $226 | 49% | 180 | $40,651 |
The trade-off uses a modelled price elasticity: a 10% price move shifts occupancy by roughly 12% in the opposite direction. Real elasticity varies by property and by season — treat this as a way to frame the decision, not a forecast.
Occupancy by month
| Month | Modelled occupancy | Modelled ADR |
|---|---|---|
| Jan | 43% | $168 |
| Feb | 45% | $174 |
| Mar | 54% | $199 |
| Apr | 58% | $211 |
| May | 63% | $223 |
| Jun | 69% | $242 |
| Jul | 74% | $254 |
| Aug | 72% | $248 |
| Sep | 58% | $211 |
| Oct | 49% | $187 |
| Nov | 45% | $174 |
| Dec | 43% | $168 |
Compare Fort Pierce with nearby markets
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