Florida · County intelligence
Hillsborough County vacation rental market
5 tracked short-term rental markets sit inside Hillsborough County. Across them, nightly rates model at $182 and occupancy at 55%, for roughly $36,650 of gross annual revenue on a three-bedroom home.
Markets in Hillsborough County
| # | Market | Modelled annual revenue | Nightly rate | Occupancy | Peak season |
|---|---|---|---|---|---|
| 1 | Brandon, FLHillsborough County | $37,900 | $182 | 57% | Apr–May–Jun |
| 2 | Ruskin, FLHillsborough County | $37,700 | $188 | 55% | Apr–May–Jun |
| 3 | Sun City Center, FLHillsborough County | $36,500 | $182 | 55% | Apr–May–Jun |
| 4 | Plant City, FLHillsborough County | $34,500 | $175 | 54% | Apr–May–Jun |
Why the county matters
Short-term rental rules in Hillsborough County rarely sit in one place. A home inside an incorporated city usually answers to that city's ordinance, while a home in unincorporated Hillsborough County answers to the county — often with different licence, inspection and minimum-stay requirements. County-level tourist development tax normally applies either way, on top of state sales tax.
Before buying, confirm two things: which jurisdiction the parcel actually sits in, and whether that jurisdiction caps or zones short-term rentals.
Rule status by market
- BrandonStatus unpublished
- RuskinStatus unpublished
- Sun City CenterStatus unpublished
- Plant CityStatus unpublished
- TampaAllowed with registration
Operating costs are modelled at 32% of gross revenue for a nightly rental (cleaning, supplies, utilities, platform fees, maintenance, insurance) and 14% for a monthly rental. Financing assumes a 25% down payment and a 30-year loan at 7%. These are planning assumptions, not quotes — replace them with your own numbers.
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