Bonita Springs, FL · Occupancy & ADR
Bonita Springs occupancy rate and average daily rate
A well-run Bonita Springs short-term rental models at 60% occupancy — about 219 booked nights a year — at an average daily rate of $278. That works out to $167 of revenue per available night.
Occupancy
60%
219 nights booked
Average daily rate
$278
Revenue per available night
$167
ADR × occupancy
Typical stay length
4.2 nights
≈ 52 turnovers a year
Rate versus nights booked
In Bonita Springs the two levers move against each other. Modelled outcomes at three pricing positions:
| Pricing position | Nightly rate | Occupancy | Nights | Gross revenue |
|---|---|---|---|---|
| Price 10% under the market | $250 | 67% | 245 | $61,320 |
| Market pricing | $278 | 60% | 219 | $60,882 |
| Price 10% over the market | $306 | 53% | 193 | $58,972 |
The trade-off uses a modelled price elasticity: a 10% price move shifts occupancy by roughly 12% in the opposite direction. Real elasticity varies by property and by season — treat this as a way to frame the decision, not a forecast.
Occupancy by month
| Month | Modelled occupancy | Modelled ADR |
|---|---|---|
| Jan | 67% | $302 |
| Feb | 72% | $319 |
| Mar | 79% | $344 |
| Apr | 72% | $319 |
| May | 60% | $277 |
| Jun | 57% | $269 |
| Jul | 60% | $277 |
| Aug | 53% | $252 |
| Sep | 43% | $219 |
| Oct | 48% | $236 |
| Nov | 53% | $252 |
| Dec | 57% | $269 |
Compare Bonita Springs with nearby markets
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