Frisco, CO · Occupancy & ADR
Frisco occupancy rate and average daily rate
A well-run Frisco short-term rental models at 58% occupancy — about 212 booked nights a year — at an average daily rate of $352. That works out to $204 of revenue per available night.
Occupancy
58%
212 nights booked
Average daily rate
$352
Revenue per available night
$204
ADR × occupancy
Typical stay length
4.2 nights
≈ 50 turnovers a year
Rate versus nights booked
In Frisco the two levers move against each other. Modelled outcomes at three pricing positions:
| Pricing position | Nightly rate | Occupancy | Nights | Gross revenue |
|---|---|---|---|---|
| Price 10% under the market | $317 | 65% | 237 | $75,162 |
| Market pricing | $352 | 58% | 212 | $74,518 |
| Price 10% over the market | $387 | 51% | 186 | $72,097 |
The trade-off uses a modelled price elasticity: a 10% price move shifts occupancy by roughly 12% in the opposite direction. Real elasticity varies by property and by season — treat this as a way to frame the decision, not a forecast.
Occupancy by month
| Month | Modelled occupancy | Modelled ADR |
|---|---|---|
| Jan | 79% | $447 |
| Feb | 79% | $447 |
| Mar | 74% | $426 |
| Apr | 44% | $289 |
| May | 37% | $257 |
| Jun | 51% | $320 |
| Jul | 60% | $363 |
| Aug | 60% | $363 |
| Sep | 49% | $310 |
| Oct | 42% | $278 |
| Nov | 46% | $299 |
| Dec | 74% | $426 |
Compare Frisco with nearby markets
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