Durango, CO · Occupancy & ADR
Durango occupancy rate and average daily rate
A well-run Durango short-term rental models at 58% occupancy — about 212 booked nights a year — at an average daily rate of $248. That works out to $144 of revenue per available night.
Occupancy
58%
212 nights booked
Average daily rate
$248
Revenue per available night
$144
ADR × occupancy
Typical stay length
4.2 nights
≈ 50 turnovers a year
Rate versus nights booked
In Durango the two levers move against each other. Modelled outcomes at three pricing positions:
| Pricing position | Nightly rate | Occupancy | Nights | Gross revenue |
|---|---|---|---|---|
| Price 10% under the market | $223 | 65% | 237 | $52,874 |
| Market pricing | $248 | 58% | 212 | $52,502 |
| Price 10% over the market | $273 | 51% | 186 | $50,859 |
The trade-off uses a modelled price elasticity: a 10% price move shifts occupancy by roughly 12% in the opposite direction. Real elasticity varies by property and by season — treat this as a way to frame the decision, not a forecast.
Occupancy by month
| Month | Modelled occupancy | Modelled ADR |
|---|---|---|
| Jan | 49% | $218 |
| Feb | 49% | $218 |
| Mar | 51% | $226 |
| Apr | 51% | $226 |
| May | 58% | $248 |
| Jun | 67% | $278 |
| Jul | 72% | $293 |
| Aug | 72% | $293 |
| Sep | 63% | $263 |
| Oct | 65% | $270 |
| Nov | 51% | $226 |
| Dec | 49% | $218 |
Compare Durango with nearby markets
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