La Quinta, CA · Occupancy & ADR
La Quinta occupancy rate and average daily rate
A well-run La Quinta short-term rental models at 58% occupancy — about 212 booked nights a year — at an average daily rate of $318. That works out to $184 of revenue per available night.
Occupancy
58%
212 nights booked
Average daily rate
$318
Revenue per available night
$184
ADR × occupancy
Typical stay length
4.2 nights
≈ 50 turnovers a year
Rate versus nights booked
In La Quinta the two levers move against each other. Modelled outcomes at three pricing positions:
| Pricing position | Nightly rate | Occupancy | Nights | Gross revenue |
|---|---|---|---|---|
| Price 10% under the market | $286 | 65% | 237 | $67,812 |
| Market pricing | $318 | 58% | 212 | $67,321 |
| Price 10% over the market | $350 | 51% | 186 | $65,204 |
The trade-off uses a modelled price elasticity: a 10% price move shifts occupancy by roughly 12% in the opposite direction. Real elasticity varies by property and by season — treat this as a way to frame the decision, not a forecast.
Occupancy by month
| Month | Modelled occupancy | Modelled ADR |
|---|---|---|
| Jan | 67% | $356 |
| Feb | 72% | $374 |
| Mar | 76% | $393 |
| Apr | 65% | $347 |
| May | 54% | $301 |
| Jun | 43% | $255 |
| Jul | 41% | $246 |
| Aug | 43% | $255 |
| Sep | 49% | $283 |
| Oct | 58% | $320 |
| Nov | 63% | $338 |
| Dec | 65% | $347 |
Compare La Quinta with nearby markets
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