Juneau, AK · Occupancy & ADR
Juneau occupancy rate and average daily rate
A well-run Juneau short-term rental models at 55% occupancy — about 201 booked nights a year — at an average daily rate of $232. That works out to $128 of revenue per available night.
Occupancy
55%
201 nights booked
Average daily rate
$232
Revenue per available night
$128
ADR × occupancy
Typical stay length
4.2 nights
≈ 48 turnovers a year
Rate versus nights booked
In Juneau the two levers move against each other. Modelled outcomes at three pricing positions:
| Pricing position | Nightly rate | Occupancy | Nights | Gross revenue |
|---|---|---|---|---|
| Price 10% under the market | $209 | 62% | 225 | $46,992 |
| Market pricing | $232 | 55% | 201 | $46,574 |
| Price 10% over the market | $255 | 48% | 177 | $45,048 |
The trade-off uses a modelled price elasticity: a 10% price move shifts occupancy by roughly 12% in the opposite direction. Real elasticity varies by property and by season — treat this as a way to frame the decision, not a forecast.
Occupancy by month
| Month | Modelled occupancy | Modelled ADR |
|---|---|---|
| Jan | 36% | $172 |
| Feb | 38% | $179 |
| Mar | 43% | $194 |
| Apr | 50% | $215 |
| May | 63% | $258 |
| Jun | 77% | $302 |
| Jul | 84% | $323 |
| Aug | 82% | $316 |
| Sep | 66% | $266 |
| Oct | 47% | $208 |
| Nov | 38% | $179 |
| Dec | 36% | $172 |
Compare Juneau with nearby markets
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