Fairbanks, AK · Occupancy & ADR
Fairbanks occupancy rate and average daily rate
A well-run Fairbanks short-term rental models at 55% occupancy — about 201 booked nights a year — at an average daily rate of $218. That works out to $120 of revenue per available night.
Occupancy
55%
201 nights booked
Average daily rate
$218
Revenue per available night
$120
ADR × occupancy
Typical stay length
4.2 nights
≈ 48 turnovers a year
Rate versus nights booked
In Fairbanks the two levers move against each other. Modelled outcomes at three pricing positions:
| Pricing position | Nightly rate | Occupancy | Nights | Gross revenue |
|---|---|---|---|---|
| Price 10% under the market | $196 | 62% | 225 | $44,069 |
| Market pricing | $218 | 55% | 201 | $43,764 |
| Price 10% over the market | $240 | 48% | 177 | $42,398 |
The trade-off uses a modelled price elasticity: a 10% price move shifts occupancy by roughly 12% in the opposite direction. Real elasticity varies by property and by season — treat this as a way to frame the decision, not a forecast.
Occupancy by month
| Month | Modelled occupancy | Modelled ADR |
|---|---|---|
| Jan | 36% | $162 |
| Feb | 38% | $168 |
| Mar | 43% | $182 |
| Apr | 50% | $202 |
| May | 63% | $243 |
| Jun | 77% | $283 |
| Jul | 84% | $304 |
| Aug | 82% | $297 |
| Sep | 66% | $250 |
| Oct | 47% | $195 |
| Nov | 38% | $168 |
| Dec | 36% | $162 |
Compare Fairbanks with nearby markets
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