Birmingham, AL · Occupancy & ADR
Birmingham occupancy rate and average daily rate
A well-run Birmingham short-term rental models at 57% occupancy — about 208 booked nights a year — at an average daily rate of $158. That works out to $90 of revenue per available night.
Occupancy
57%
208 nights booked
Average daily rate
$158
Revenue per available night
$90
ADR × occupancy
Typical stay length
2.6 nights
≈ 80 turnovers a year
Rate versus nights booked
In Birmingham the two levers move against each other. Modelled outcomes at three pricing positions:
| Pricing position | Nightly rate | Occupancy | Nights | Gross revenue |
|---|---|---|---|---|
| Price 10% under the market | $142 | 64% | 233 | $33,088 |
| Market pricing | $158 | 57% | 208 | $32,872 |
| Price 10% over the market | $174 | 50% | 183 | $31,857 |
The trade-off uses a modelled price elasticity: a 10% price move shifts occupancy by roughly 12% in the opposite direction. Real elasticity varies by property and by season — treat this as a way to frame the decision, not a forecast.
Occupancy by month
| Month | Modelled occupancy | Modelled ADR |
|---|---|---|
| Jan | 50% | $144 |
| Feb | 52% | $149 |
| Mar | 59% | $163 |
| Apr | 62% | $167 |
| May | 62% | $167 |
| Jun | 62% | $167 |
| Jul | 57% | $158 |
| Aug | 55% | $153 |
| Sep | 59% | $163 |
| Oct | 62% | $167 |
| Nov | 55% | $153 |
| Dec | 50% | $144 |
Compare Birmingham with nearby markets
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